Skateboard Legend Mark Gonzales

Skateboarding legend Mark Gonzales, also known as "Gonz" or "The Gonz", has been instrumental in shaping the skateboarding culture with his innovative approach and passion for the sport​​. Gonzales and Adidas, who have been collaborating since 1998, have recently added a new member to their "Shmoofoil" collection - a stylish and skate-ready "Grey" Adidas Shmoofoil shoe​​.

Mark Gonzales, a native of South Gate, California, has been a prominent figure in skateboarding since the age of thirteen. He was named the "Most Influential Skateboarder of All Time" by Transworld Skateboarding magazine in 2011, and his influence is seen in the new "Grey" Adidas Shmoofoil shoe​​.

The "Grey" Adidas Shmoofoil shoe is a testament to both Gonzales' skateboarding legacy and his artistic flair. Launched in 2020, the shoe boasts a vulcanized rubber sole unit for superior grip and durability, perfect for the challenges of skateboarding. The upper, reminiscent of the Vulc Raid3r, sports a dominant suede tooling infused with canvas quarters for added comfort. The shoe features jet-black contrasts on the greyscale pair at the foxing and vamp’s Shmoofoil insignia, while "Chalk White" fills in the quarter, inner lining, and outsole underfoot​​.

Gonzales' career achievements, including winning the 1985 'NSA Sure-Grip Beach Style' contest, pioneering the ollie trick at the "Gonz Gap" at The Embarcadero in San Francisco, and being the first person to skate handrails, are well-reflected in the design and functionality of the "Grey" Adidas Shmoofoil shoe​​.

Gonzales' sponsorship by Adidas since 2013 further solidifies the bond between the skateboarder and the brand, providing a strong foundation for collaborations like the "Grey" Adidas Shmoofoil shoe​​.

The shoe, currently available overseas in Europe, is eagerly anticipated for a stateside release. It is a stylish, comfortable, and functional choice for both skateboarders and casual wearers, embodying the essence of Gonzales' influence on skateboarding culture and streetwear fashion​​.